Case Studies

A collection of client and student projects that I’ve worked on over the past few years. Most of my projects involve the double diamond method. I perform research, ideation, prototyping, and testing where applicable. (sorted by most recent)

Guinness Beer

A design proposal to improve the brand strategy. I Improved the user experience across Guinness’ digital ecosystem for the Gen Z audience.

Netflix Watch Party

As a student UX Designer and Project Manager, I implemented a social watch feature for Netflix

The MON App

I designed a new feature, adopted a new design system, and revamped UI. The design led to a 20% increase in app downloads.

Into the Gloss

A design proposal to improve the appeal of the brand. I re-designed the information architecture and created a visual design system.

Baboon Animation

As a freelance UX/UI Designer, I improved the information architecture and updated the design system

Northeastern Univ.

As an Interaction Design Intern, I designed wireframes, created documentation, and guided UI designs

Case study coming soon…

RevGuide Consult..

This is a brand and design project for a sales consulting start-up. I designed the website, logo, and branded slides. Website launched in August 2023.