Baboon Animation Re-design

Re-designing the information architecture and UX of an animation studio’s website

Who is Baboon Animation Inc.?

Baboon Animation Inc is an animation writing and voicing services company, with 31 Emmys collectively, and credits on dozens of the most popular animated films and series for families and teens.

Do you recognize any of the shows above? Those are some of the shows that Baboon performed animation writing or voicing services for!

Role

Freelance UX/UI Designer

Platforms

Mobile Responsive Website

Tools

Figma, G-Suite

Methods

User Interviews, Card Sort, Affinity Mapping, Sketching, Mid- Fi Wireframes, Prototyping, Usability Testing

Timeline

May 2022 - June 2022

PROBLEM

How do we help the company attract new clients?

The CEO was concerned that his website was not to its fullest potential as attracting new clients was difficult among competitors. How can the company improve website engagement and attract new clients?

SOLUTION

Design a more modern and visually cohesive user experience

  1. Add a home page as a first impression and showcase branding. The website did not have a home page originally

2. Show successes in an interactive and visually intriguing manner through a detailed “Work” Page

3. One “About” page that combines similar content. Below is an “About” page that combines the original “about” page and “team” page

4. An interactive “Contact” page that allows users to send messages quickly. The original website had a static image with emails that could not be copy pasted

REFLECTION

What would I do going forward?

  1. Organize the timeline with developer

    • Due to internal issues, this project was not fully implemented onto the actual website. As the timelines got postponed and pushed, the project was left off at the end with the developers. Going forward, we should have regular meetings with the developer

  2. Project manage my workload as well as the team’s

    • I joined the team at a later point, which meant that there were pieces of the define process that I was not involved in and a few decisions that I missed. As a team, we could’ve communicated more to discuss what was open and what items were de-prioritized in order to create the MVP.

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